FurEver introduces a way for you to celebrate the bond with your pet through activity logging, virtual pet companionship, and a community space. Track your pet's daily activities to create an evolving virtual pet and enjoy Al driven conversations that reflect your pet's personality. FurEver also lets you design personalized memorials and order memorabilia, offering a heartfelt way to honor your beloved pet.
Help pet owners (current and past) find a n easier way ot honor a n dcelebrate their pets lives, while also sharing those memories with friends, family, and fellow pet owners, so they can preserve meaningful memories and maintain a lasting connection with their pets for emotional support.
User reaserch, wireframing, product direction discuss, prototyping.
Zimo Li, Oliver Zhou, Gongyu(Leah) Hu, Bolin Chen
A research was conducted on how pet owners grieve after losing a companion animal, referencing seven key studies to identify challenges and solutions. The findings reveal that pet loss often results in profound, disenfranchised grief, where societal norms fail to validate this emotional experience. Addressing gaps, such as formal rituals and disaster-related support, remains crucial for improving emotional recovery.
We conducted interviews with eight adult pet owners from diverse backgrounds, recruited through social media, online communities, and veterinary clinics.
The interviews focused on emotional challenges during grief, existing memorial practices, and societal perceptions of pet loss, targeting individuals who had experienced o ranticipated losinga pet
Competitive analysis to identify competitor's positioning in the market to define the solution and approach for our pet app's features and information structure.
All participants used combinations of ways to remember, keep records and memorialize their pet(s).
Pet owners seek more meaningful ways to preserve memories and share them with supportive communities.
Social media provides some support but is often inadequate or impersonal for expressing grief.
Most of the apps lack special and meaningful memorial services for pet loss. These platform are not able to provide emotional support for pet owners who are grieving
Many platforms do not offer social features in terms of community
interaction and sharing. Community support and shared stories are important
in the context of pet loss.
Some websites have outdated designs that are difficult to use. It is negatively affecting the user experiences.
To better understand our users, we created personas and user journeys. These tools helped us identify the emotional challenges pet owners face during grief, their current memorial practices, and how societal perceptions influence their healing process.
User Journey Mapping to visualize user interactions and identify pain points, informing design decisions to enhance the overall user experience and streamline key user flows.
To kick-off the design process, quick sketches helped us get ideas on paper to establish which elements were necessary for each screen.
A low fidelity prototype was then created for initial user testing.
Rough sketches were done to get our initial ideas on paper and brainstorm new ideas for specific elements.
A design system built to ensure visual consistency, improve efficiency, and enable scalable design and development across digital products.
From first moments to final memories, Furever offers a peaceful digital space to share, remember, and heal.
Create your pet’s profile, choose their personality, and complete your information to create your virtual companion.
Capture everyday moments with your pet, collect meaningful stickers, and look back on your journey together through daily logs.
Say hello to your virtual friend — created with love, shaped by every memory.
